In brief.
Open your website on your phone. Check whether customers can read it, find current details, and contact you easily. Those basics are a useful place to start.
1. It’s hard to read on a phone
Open your website on your phone. If you have to pinch and zoom to read it, or the buttons are too small to tap, most of your visitors are having the same trouble.
2. Your hours, prices, or services are out of date
Out-of-date details cost you calls, and customers who show up to a closed door. If keeping them current is a chore, that’s a sign the website is working against you.
3. Your phone number isn’t one tap away
On a phone, your number should be visible on the first screen and start a call when tapped. If it’s buried on a contact page, some customers will call someone else.
4. It takes a long time to load
Try your homepage on a phone using mobile data, not Wi-Fi. If it’s slow, run it through Google’s free PageSpeed Insights tool for a second opinion.
5. The browser says “Not secure”
Look at the address bar. If your browser warns that the site isn’t secure, it isn’t using HTTPS, and some visitors will leave before reading anything.
6. The photos are small, blurry, or old
Photos are usually the first thing people notice. Blurry pictures, or pictures of a storefront you’ve since renovated, make the whole business look out of date.
7. You can’t change it, and can’t reach whoever can
If the person who built your website has moved on and you don’t have the logins, every small change becomes a project. That’s often the real reason a site falls behind.
8. Customers ask questions your website should answer
If people keep calling to ask your hours, your service area, or whether you do a particular job, your website isn’t answering them.
9. It doesn’t say where you work
Customers want to know straight away whether you cover their town. A clear service area brings in the right calls and filters out the wrong ones.
10. You’d rather not send people to it
If you hesitate before giving out your web address, your customers probably notice too.
If several of these sound familiar
Send me your website address. I’ll design a free homepage preview from your existing content, so you can see what a redesign would look like before deciding anything.
- Free website preview Send your website, or a short description and a few photos. I’ll design one homepage direction for free, so you can judge the design before deciding.
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