What a contractor website needs
- Photos of real projects, with the best ones first.
- Your services in plain words: kitchens, baths, decks, roofing, painting, masonry, or whatever you do.
- The towns and counties you cover, so the right customers call and the wrong ones don’t.
- Your license or registration number, where customers can see it.
- One clear way to ask for an estimate: a phone number to tap and a short contact form.
License numbers, state by state
Maryland: the Home Improvement Commission requires your name and MHIC license number in home-improvement advertising.
Pennsylvania: registered contractors must include their registration number, which begins with “PA”, in advertising.
West Virginia: the contractor license number must appear in all contracting advertisements.
Virginia: your license number must appear on written residential contracts, and many contractors also show it online so customers can check it.
I show your number clearly on your site. If you’re not sure which rules apply to your work, check with your licensing board.
Keeping your project photos fresh
Finished a job you’re proud of? Email me a good photo, and I’ll swap it in for an older one. Each photo replacement is one of your three small changes for the month.
Phone photos of finished work, taken in good daylight, often work well. Send what you have, and I’ll choose the strongest.
What’s outside the offer
Online estimate calculators, scheduling systems, and customer portals are outside this plan. A contact form for estimate requests is included if you want one.
A few practical questions.
Can my license number appear on every page?
Yes. I usually put it in the footer, which appears on every page, and next to your contact details.
I don’t have many project photos. Can I still get a website?
Yes. Send what you have, including phone photos. I’ll use the strongest ones, and you can swap in new photos as you finish jobs.
