Answer the urgent questions first
- Your phone number at the top, one tap to call.
- Whether you take emergency or after-hours calls, stated plainly, and only if you do.
- The towns and counties you cover.
- Your licenses, so customers can see you’re qualified.
Describe services the way customers do
People search for the job, not the trade: water heater replacement, drain cleaning, panel upgrades, EV charger installation, heat pumps, AC repair, maintenance plans. Listing services in those terms helps customers see quickly that you do what they need.
Licenses customers can check
In Maryland, master electricians, plumbers, and HVACR contractors are licensed by state boards. Showing your license numbers lets customers check them, and it’s one of the quickest ways to look trustworthy online.
Seasonal updates
Spring AC tune-ups, fall furnace checks, winter emergency hours: your website should keep up with the season. Each update to existing text is one of your three small changes for the month.
What’s outside the offer
Dispatch and scheduling systems, financing applications, and customer portals are outside this plan. Your website can link to services you already use.
A few practical questions.
Can my website show a separate emergency number?
Yes. If you have an after-hours line, I’ll make it as easy to find and tap as your main number.
Can you list the towns I serve?
Yes. A clear service area helps the right customers call and saves you calls from outside it.
